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Vertigo acquired to become ‘brand division’ of MC2
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Nathalie Bagnall is now the managing director of MC2, after a deal which has seen her Vertigo PR agency swallowed up by Mike Perls’ predominantly professional services and B2B outfit.

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All change at NWDA as it looks to target consumers with digital agencies
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The NWDA is looking to recruit between five and ten digital and new media agencies, as it aims to move more of its marketing online and increasingly target consumer rather than business markets.

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Code beats regional rivals to digital overhaul of Crown paint
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Code Computerlove has come through a hard-fought all-Manchester pitch process to win the prestigious task of completely re-building Crown paints consumer website, as well as masterminding the brand’s future digital strategy.

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New Year’s message to How-Do readers and partners
How-Do would like to thank all our readers and commercial partners for your support over the course of 2007 and wish you the best of luck for the coming year.
How-Do would like to thank all our readers and commercial partners for your support over the course of 2007 and wish you the best of luck for the coming year.

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Review of the year 2007

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Liverpool ’08 launch will be broadcast for 24 hours on the Sky platform
The launch of Liverpool’s year as Capital of Culture will be marked on 1 January 2008 by a continuous 24 hour of broadcasting on channel 167 on the Sky platform.
The launch of Liverpool’s year as Capital of Culture will be marked on 1 January 2008 by a continuous 24 hour of broadcasting on channel 167 on the Sky platform.

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BBC defends its financial support for staff relocations to Salford
The BBC has responded vigorously to claims in the Daily Mail and Daily Telegraph that the circa £17m it has set aside to cover the cost of staff relocations from London to Salford Quays, is an unnecessary waste of taxpayers’ money.
The BBC has responded vigorously to claims in the Daily Mail and Daily Telegraph that the circa £17m it has set aside to cover the cost of staff relocations from London to Salford Quays, is an unnecessary waste of taxpayers’ money.

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Latitude to provide House of Fraser with SEO services
Department store chain House of Fraser, has appointed Warrington digital agency Latitude to help the retailer enhance its search engine optimisation.
Department store chain House of Fraser, has appointed Warrington digital agency Latitude to help the retailer enhance its search engine optimisation.

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MediaCom scores £3m GMG Radio brief
MediaCom has landed the media brief for GMG’s portfolio of radio stations, beating incumbent Brilliant (Leeds), PHD and MediaEdge:cia to the coveted task.
MediaCom has landed the media brief for GMG’s portfolio of radio stations, beating incumbent Brilliant (Leeds), PHD and MediaEdge:cia to the coveted task.

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Love discusses its Hotmail attachment
Love has released more details of the work it’s carried out for Microsoft, as reported on How-Do earlier this month.

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Channel M to move to Salford and plans new productions
Manchester United signs sponsorship deal with MTN of South Africa
BBC apologises for using photo of slain policeman on the 6 o'clock news
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Baxter to leave Bell Pottinger in search of a new career change
Designate releases Blackpool The Movie for LBTB
Spoken-Image delivers video solution for NHS Gloucestershire
Pets At Home appoints AWA to help drive its online activities
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