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News, opinion and resources for the North West media industry

Sainsbury’s Bank relaunches through PHD North

Sainsbury's is launching a new campaign to promote its joint venture with HBOS plc - Sainsbury's Bank. The media for the reported £10m campaign is being bought by PHD North.
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Admiral seeks single agency for its £7m media account

Admiral Insurance, whose brands include confused.com and elephant.co.uk as well as the Admiral brand, is understood to be seeking to place its entire media buying into one agency.
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NWDA kicks off £1m cultural campaign

The NWDA is spending £1m+ over the coming 18 months on promoting a series of the region’s major cultural events. The key target audience is people living in London and South East with an interest in cultural affairs.
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System One Travelcards adopts PR for first time

Greater Manchester’s multi-operator multi-mode public transport travel initiative is targeting students and young people with a PR campaign through Tangerine in Manchester.
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Asian Lite launch issue

The new monthly publication Asian Lite was launched last Friday in Manchester. A number of leading figures from the business and Asian community gathered in Chinatown to celebrate the event.
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Air advertising to relaunch Claims Direct

Claims Direct, the personal injury claims company which was bought by law firm Russell Jones & Walker (RJW) out of administration in 2003, is re-entering the market with a multi-million pound campaign through Manchester agency Air.
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Process of award of FM licence in Manchester was ‘dangerously flawed’

UK1 FM, one of the rival 10 bidders for the latest FM licence for Manchester - which was awarded to GMG Radio - has written to Ofcom requesting an independent inquiry.
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North West Newspaper Awards 2007 shortlist announced

Over 100 entries were submitted for the 2007 Awards which are organised by the Society of Editors North West and sponsored by British Nuclear Group.
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First Radio Sales might base its digital sales operation in Manchester

First Radio sales (FRS), an autonomous radio sales house jointly owned by UTV and The Local Radio Company, is creating a new trading division to sell ads on radio station web sites.

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Trevor Johnson joins Creative Lynx as creative director

Manchester design agency Creative Lynx has recruited Trevor Johnson, a nationally acclaimed designer, to head up its creative offering.
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