UMBRO has appointed LOVE to create a new international marketing campaign incorporating advertising, digital, retail point of sale and viral promotion.
A news website targeting the region’s property and regeneration professionals will be launched later this month by Paul Unger, a property and business journalist. The site will be called Place North West.
Momentum’s Manchester operation has been appointed by Brown-Forman, owners of Jack Daniel’s Tennessee Whiskey, to create an experiential campaign for the brand focusing on the Carling bank holiday weekend pop festivals.
The latest RAJAR figures suggest that commercial radio stations are gradually winning back market share from the BBC nationally, although in the North West the BBC stations are overall holding their own.
Following several years of on/off investment in Manchester, ITN has substantially increased its investment in Channel 4’s northern news gathering operation.
Manchester Digital is planning to stage an ambitious global technology conference in Manchester in autumn 2008 to commemorate the 60th anniversary of the world’s first computer.
Following the launch of the How-Do Top 100 North West Brands initiative, Andrew Stothert, the co-founder of Brand Vista, believes that for too many years too many businesses have struggled with the reality of delivering the brand promise they make to their customers.
Caroline Lucas has left Emap to join GCap media as regional head of sponsorship, promotions and interactive based in Manchester. It is a new position within GCap Media.
A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
The second year of the Top 100 Brands initiative - in association with Hill Dickinson, the CBI and the CIM - enjoyed a record number of votes from North West businesses and saw the Co-op sweep the board READ
The How-Do poll
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