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How-Do serves the media industry in the North West of England, offering news, opinion and resources for those working in all aspects of media in the region.
How-Do launched on 30th March 2007 and has since gone onto establish itself as the leading and most credible source of news, information and analysis, for the thousands of businesses and 130,000* people, who work in the North West's creative, media and marketing industries.
How-Do’s major initiatives to date include, the How-Do Awards, the Public Services Communications Awards, the How-Do Top 100 Marketers, Top 100 Media, Top 100 Public Services Communicators, Top 100 North West Brands and our Creative Business Forums. These initiatives illustrate how quickly and meaningfully How-Do has taken root in the North West and more new events and features are set to come thick and fast in the coming months.
The How-Do web site currently averages almost three and a half million hits a month and well over 800,000 page views per month, with over 42,000 unique visitors engaging with How-Do each and every month.
On a related note, figures provided by the Amazon owned web site traffic monitoring service Alexa show that as of September 2009, How-Do was the 3,224th most visited web site in the UK with the average user reading 3.6 web pages per visit and spending over four minutes on the site.
The Alexa graph allows users to contrast traffic data with other sites and How-Do can be compared favourably against a range of other popular regional news and consumer web sites and national trade web sites, allowing independent analysis.
How-Do’s weekly newsletter, ‘The Wrap’, which was launched in July 2007, now has over 10,000 subscribers and is adding new readers at a gathering pace. Subscribers’ activities cross all disciplines and increasingly include in-house marketers, both in private and public sector organisations, in addition to creative and media professionals.
Our jobs section is starting to produce excellent results for advertisers. Response - and in particular the quality and locality of the response - to jobs for corporate communication, PR, research and web/digital marketing roles has been first class according to feedback from advertisers. And with single job ad rates at just £300 for a month's publication, it's proving to be very popular too!
If you’d like to communicate directly with the publisher, please email Nick Jaspan (nick@how-do.co.uk).
If you are interested in advertising on How-Do, please visit the Ad Rates and Data page or email either Ben Waterhouse (ben@how-do.co.uk) or Adam Baldock-Apps (adam@how-do.co.uk).
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