KMP put Makro on the Map!

KMP has been working with cash and carry giants, Makro to create a new home page design which is specifically focused towards customers.  An integral part of this project has been the development of a Google Map application, which allows customers to type in their postcode and find their nearest store.

Makro were looking to maximise the number of visitors to the website, and ultimately to improve the sign up to the Makro card online.

The new home page is intuitive and clear, and is designed to create an easy and intuitive shopping experience at Makro.  The Google Map store locator application is a central feature of the home page, and can also calculate the location of the customer and provide directions to the nearest store.

Further work with Makro includes the development of an online virtual assistant, which will aid in the assistance of customer service online.  This is due to go live towards the end of January.

Makro originally came across KMP's services after attending one of our seminars on the topic of Web Content Strategy, and we hope to work together on additional projects in the future.

Technorati Tags: , Google Map application, KMP, KMP Seminars, Makro, Makro card, Makro home, Makro online, map, store locator, virtual assistant, websites

Blogging for Business Workshop

This Thursday we'll be partnering with How-Do once again to host a Blogging for Business workshop, which will take place at the MDDA in Manchester.

We first hosted this workshop at the beginning of October, and it proved to so popular that we decided to run another one before the end of the year!

The half-day workshop will be hosted by KMP's Social Media Expert, Paul Fabretti along with journalist and blogger, Craig McGinty.  In this hands-on and practical workshop, they will be guiding attendees through everything from the background of blogging, showing them how to set up their own blog, as well as how to communicate and engage with fellow bloggers!

There are a few places still available, so why not treat yourself before Christmas and pop along!

Technorati Tags: blog, blogging for business, blogging workshop, craig mcginty, how-do, kmp, mdda, paul fabretti

One Week to go!

There's just one week to go until we head down to London to host our next seminar on the topic of Web Content Strategy.  This is a seminar that we’ve hosted before, and it proved so popular that we've decided to run it again!

This seminar is the ultimate must-attend event for those who are looking to improve some areas, if not all of their web strategy.  We have a great combination of speakers for this seminar, from areas of R&D, content management systems, usability and customer service, which ensures that all areas of web strategy are covered.  The speakers are KMP's Content Strategist Dave Kinsella, the MD of Sitecore, Simon Bartolo, User Vision's Emma Kirk and Liam Ryan from Creative Virtual.

So, if improving your web strategy is top of the to-do list for next year, why not pop along to our half-day seminar on the 19th November. Tickets are available until the end of the wekk at the special rate of £125 + VAT, so book now!   

Web Content Strategy inBlackandWhite -London 19/11/08 from KMP on Vimeo.

Technorati Tags: cms, content management, creative virtual, kmp, sitecore., usability, user vision, virtual assistants, web content, web content strategy, web design, web strategy, website

Manchester Digital ProDev Day

Tomorrow is the day that could change the lives of hundreds of students, as Manchester Metropolitan University opens its doors to North West Digital companies to meet what could be their future stars as part of Manchester Digital's ProDev day.

With this in mind, Bill and I will be heading down to "The Street", John Dalton Building on Oxford Road (opposite the BBC), putting up our exhibition stand and representing KMP!

The idea is for North West companies to promote the digital sector to current students and graduates, and to attract and retain the talent in the north, rather than letting these rough diamonds slip through our fingers and head to London!

The day itself is an informal Professional Development Day which simply gives students and companies the chance to meet up, do a bit of networking and then socialise over a drink (or two!) at Kro2.  This is a great opportunity for the students from MMU Business School and the rest of MMU, the Universities of Manchester and Salford, and Manchester Business School to meet some of the North-West’s best industry professionals.   Other companies attending include Code Computer Love, Reading Room, Ten Alps plc and McCann Erikson, to name but a few!

We look forward to seeing you there!

Technorati Tags: creative, digital students, Manchester Business School, Manchester Digital, Manchester University, MMU, north west digital, ProDev Day, Salford University

Interactive Marketing Show

As some of you may know, it’s the Interactive Marketing Show next week and KMP are going to be there!  The show is taking place over 2 days (4-5th November) at Manchester Central (formerly GMEX), and entrance is free.

Not only do we have a stand (you can find us in prime position on Stand 1), but KMP's Chairman Bill Daring, will also be speaking.  You will be able to hear Bill on Tuesday 4th November from 12.50 - 13.20, who will be speaking about PR 2.0 and the Social Media Release in the Briefing Theatre.

The Interactive Marketing Show is the must-attend event of 2008, and offers marketeers a chance to see what other companies are up to, as well as having the chance to attend a wide selection of free seminars. 

Other companies attending the event include the BBC, MEN media, Steakmedia and MediaVest.  Why not pop along and come and see us? We’re always happy to see a friendly face!

Technorati Tags: Bill Daring, Interactive Marketing Show, KMP, Manchester., Marketing, PR, PR2.0, Social Media, Social Media Release

KMP Seminars in Black + White

KMP has had an action packed seminar schedule this year, and it's not over yet!

Following on from the successes of a Social Media Marketing seminar and a Blogging for Business workshop, we are now looking forward to 2 more events to round up the year.

On the 19th November in London, we will be hosting a seminar on the topic of Web Content Strategy.  We will be discussing the potential of web content, the 7 habits of highly effective websites, usability testing and customer service 24/7 with virtual assistants.  The speakers for this are: KMP’s Content Strategist, Dave Kinsella; the MD of Sitecore, Simon Bartolo; Emma Kirk from User Vision, and Liam Ryan from Creative Virtual.

On the 4th December in Manchester will be hosting another Blogging for Business Workshop, which will be hosted by KMP’s Social Media Expert, Paul Fabretti and journalist and blogger, Craig McGinty.  We will show you everything from how to set up a blog, to how to communicate and engage with other bloggers once you’re up and blogging!  

See our seminar programme for all the information and dates for your diary!

Technorati Tags: Blogging for Business, Blogging Workshop, creative virtual, dave kinsella, inblackandwhite.tv, KMP, KMP Seminars, sitecore, uservision. , Web Content Strategy

Launch of new Education website for the Manchester Airport Group

KMP has just launched a new interactive Education website for the Manchester Airport Group.

The new website looks at all areas of education and ways for the airports to make an impact on the local schools and community.

The aim of the website is to engage visitors and provide easy access to airport information for schools. Features of the site include a dedicated section for teaching resources and a student area, which provides information on all four of the airports in the Group.

A highlight of the education website is a bright and colourful "Funzone" for children, which provides useful information and educational games for children to use to help them understand what happens at airports. For the older students, there is a dedicated student area which is specifically aimed at research assignments.

Reputation Management - the new frontier

Well it seems that many companies still do not believe in the power of the Internet and in particular the changes in marketing and customer relations that have happened as a result of web 2.0.
Despite the growth of blogs and online forums where customers are openly discussing their satisfaction with  products and services, we still see company management hiding their heads in the sand and not engaging in conversations with their customers.

Technology is now available to trawl the Internet for any mentions of your company or brand and monitor the conversations going on. We can even categorise these conversations by "Sentiment" as to whether they are positive negative or neutral mentions. (In fact a simple search on Google around your company/brand name and obvious key words on the main search and blogs search will give you some idea). But then what ?
Well in today's world,if you know people are talking about your brand then it follows that you must enter a dialogue with them.
Let's take, for example, the follow up to my last blog post regarding "Trying to recruit a .Net developer in Stockport" which I published in August. Despite their promises,the company involved, RMI Recruitment in Leeds, failed to suggest any suitable candidates as a replacement for the first candidate who was hired but left after a few weeks.
I sent an email to the managing director last week asking for a refund on the basis that they had not performed against their promise. I got no reply ... nothing. Nada!

As a result I believe that I have been treated shabbily. In the olden days I may have thought about the small claims court or some such redress. But in today's world the first thing I want to do is express myself and let everyone - in particular other potential customers how badly I have been treated and that I didn't think that I got value for
Every company now needs to contemplate how they should manage user feedback on their products and services in this public arena. The power has shifted and there needs to be a recognition that to protect your brand you need to do something.

Continue reading "Reputation Management - the new frontier"

Technorati Tags: KMP, Reputation Management, RMI Recruitment

Twitter starts to deliver value

As a fairly new but avid fan of Twitter, last night I watched in awe at  Twitter Election 2008 in conjunction with Current TV. People were asked to tweet scoring the candidates with a simple scoring guide.-3 for a personal attack, -2 for a false statement,-1 for avoiding the issue, or not answering the question,+1 for a successful assertion,+2 for a successful counterpoint to opponents assertion,+3 Quotable sound bite.

Continue reading "Twitter starts to deliver value"

Rekindling the love between brands and customers

Is it possible to "love" a brand? It's an inanimate object for goodness sake. How do brands create mutual love with their customers? An interesting view on the state of most brand/customer relationships is summed up neatly here.

How do we at KMP help brands to get loved by their customers?

Continue reading "Rekindling the love between brands and customers"

---

Top

---