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Related Content Drives New Advert Revenue3rd December 2008 7:59 pm Publishers no longer have to bid good-bye to online visitors prematurely thanks to a powerful set of Related Content services from NewsGator that give readers more of the content they crave. New Related Stories and Related Topics widgets post, next to every story, contextually relevant headlines and/or topic key words linking to additional stories. Whether from the publisher or third parties, the extra content translates into readership, clicks, ad impressions and revenue. “Why leave readers wanting more when you can actually give them more, automatically, and keep them on your site and clicking through?” said Jeff Nolan, vice president of NewsGator’s Media and Consumer division. “Our widgets make it simple to maximize the value of your content and keep readers coming back.” The Related Stories widget offers readers headlines of interest. When they click on a headline, a fly-out window appears with the opening paragraphs of the story. Another click reveals the full article. Ads can be embedded at every turn. The Related Topics widget automatically presents contextually related topics to readers as key words. Readers click on the key word of interest and are redirected to a new page of stories relevant to the key word. Again, each step is a potential ad impression. In addition to engaging readers and generating ad revenue, Related Content services enhance search engine optimization by expanding content, providing another channel to gain readership and increase page views. The services also eliminate publishers’ reliance on traditional paid news sources. Publishers who wish to supplement their own content with related stories from third parties can draw on the NewsGator RSS database, the industry’s largest repository of free content. This repository is the result of NewsGator’s pioneering RSS reading/delivery services. The company adds 8.5 million new articles to the repository every day, indexing and aggregating 3.6 million feeds and archiving 4 years of historical content. Importantly, the company tracks more than 44 million “relevance events” in this activity, ensuring related content is truly relevant to the principal article. Publishers can control their widgets’ look and feel, search action and content sources through Editor’s Desk, an easy-to-use NewsGator-hosted platform that makes it quick and effortless to build, manage and track widgets. NewsGator offers two pricing models for Related Content services: hosted (transaction based) and free (ad supported with revenue-sharing). Microsoft More Money Calculators to MSN Money3rd December 2008 6:46 pm Today, SpreadsheetGear announced that Microsoft has added a number of Excel based calculators to the MSN Money Web site with SpreadsheetGear’s Excel compatible spreadsheet technology. The MSN Money development team uses SpreadsheetGear for .NET in their ASP.NET web pages to load Excel based models, plug in values and calculate the results which are then returned to the browser and available to the site’s users. Thanks to the use of features like user defined names, these Excel models can be changed in Excel and deployed with no changes to the underlying ASP.NET code. “We are pleased to be renewing our contract again this year with SpreadsheetGear,” said Chris Donohue, Program Manager of MSN Money. “After carefully evaluating Excel Services, SpreadsheetGear, and other 3rd party options, we ultimately chose SpreadsheetGear for .NET because it is the best fit for MSN Money.” “We are excited that MSN Money has chosen SpreadsheetGear for .NET to deploy their Microsoft Excel based calculators.” said Joe Erickson, Founder and CEO, SpreadsheetGear LLC. “Many of the largest companies in the world rely on SpreadsheetGear for scalable Excel Reporting, dynamic dashboards from Excel charts and ranges, powerful Windows Forms spreadsheet controls, comprehensive Excel compatible charting, the fastest and most complete Excel compatible calculations and more.” Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. No comment so farInternet awaits the publication of the 2008 Google Zeitgeist list3rd December 2008 6:23 pm It’s fast becoming an end of year tradition for web users. Following hot on the heels of the Yahoo hot list released earlier this week we are anxiously awaiting the release of the Google equivelant “Google Zeitgeist“.
Looking back to previous year’s results they are an interesting snapshot of what’s holding people’s interest. For example last year’s top five TV related searches were as follows : 1) heroes No surpirses there when you look at viewing figures over the last 12 months. You’d imagine this years list will be dominated by the American Presidential Election with Obama, McCain, Hillary Clinton, Sarah Palin & Joe Biden sure to feature prominently. Overall the figure will always be transitory in nature and merely so a snapshot of people’s interest at any one time but they are always a valuable indicator of what people are using the internet for and can therefore be looked on as a barometer of the evolution of the net as a whole plus the regional breakdowns show what people in different countries use the web for most. This year in particular Google have made much more data available with their Google Trends and Google Insight tools so in effect every day is Google Zeitgeist day but the list is still eagerly anticipated and will doutless be featured heavily on numberous Internet new feeds once it becomes available. Would you like to know more about Google online trends analysis tools? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. No comment so farSkoda Promotes Fabia With Mobile Marketing Image Recognition3rd December 2008 1:21 pm Skoda continues to use MyClick platform to promote its newest model, Fabia, via a mobile WAP site and MMS MyClick advertising platform, delivering a unique brand experience to consumers, reaching end users with instant services and building up its own user base. Skoda is using MyClick, the World’s leader in mobile image matching, to provide an interactive platform for mobile users to access “Believe of life” information by simply clicking their mobile phone camera. “Skoda is our loyal customer. It continues to adopt our image recognition platform to reach mobile users anytime, anywhere. Users just need to capture the Fabia logo and send the logo image through MMS to 106631111 to receive the “Believe of life” information including latest product and road show details, test drive booking, MV and video clip downloads and ringtone customization amongst other fun and entertaining information,” said Justin Tsang, CTO of MyClick Media Ltd. MyClick is a mobile marketing image recognition pioneer. Anyone with a camera in their mobile device can utilize MyClick’s photo matching technology to gain ‘one click access’ to mobile Internet content, services, rewards and gifts. Users capture and submit MyClick-enabled logos, objects, images and codes either via MyClick’s award-winning application or via email or MMS. Global brands have already placed MyClick enabled images on 150 million consumers touch points and are leveraging MyClick’s robust back-end data- reporting platform. MyClick Media is a winner of the APICTA Award, and was named Top 20 Most Innovative Enterprise in China as well as the Asia Mobile Innovation Top Innovator designation. Visit http://www.myclick.com.hk for more information. No comment so farFacebook hand their Marketplace application over to Oodle as usage dwindles3rd December 2008 1:11 pm Further signs of the increased moneterisation drive at Facebook today as it was announced that they Palo Alto based company is to hand over control of it’s Marketplace application to Oodle.
This move follows on from Oodle taking over control of MySpace’s classifed’s earlier in the year. Initial reports say that the application will have a major re-launch in the new year. Facebooks internally developed the Marketplace application in mid 2007 as an ambitious attempt to turn it’s massive userbase into an audience for online classifieds but interest never really took off because they were based around the user’s network and whilst the networks allows integration and communication with other network members on a one to one basis the network-wide interaction required for classifieds advertisers to reach their target audience never materialised. This move will be seen, in the short term at least, as more significant for Oodle than Facebook as it seeks to expend it’s reach in the extremely busy classifieds market. Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. No comment so fariPromote.com Opens Automated Internet Display Advertising3rd December 2008 1:09 pm In this time of economic uncertainty, businesses are looking for new and innovative ways to advertise their products and services. iPromote.com recently introduced a service that gives any website owner the power to quickly and easily promote products, events or services to millions of Internet users. Users simply enter a webpage address at www.ipromote.com and click “Create My Ads.” iPromote’s WebpageToAds(TM) technology analyzes their page, selects the most relevant content, and instantly builds a rich media display advertising package that is ready to be shown to millions of people across the iPromote ad network. “Most businesses have invested significant resources designing and creating the content on their website,” says Michael Barr, CEO. “However, many do not have the time or resources to create and manage display ads to bring people to these sites. Our product makes this possible for someone with a budget as small as $5 per day. It really puts the power of display advertising in the users’ hands.” iPromote enables users to easily access display advertising on a cost-per-click basis, the same way they have been using search ads. With iPromote, users get tens of thousands of ad views but only pay when people are delivered to their site, making it easy to measure the success of their campaigns. Unlike search-based text ads, iPromote’s graphical display ads proactively drive people to designated websites. iPromote makes this possible by utilizing several patent-pending technologies that eliminate the costs associated with developing creative assets, buying ad space, and serving ads. iPromote’s local to global solution geo-targets ads to any region: city, state, country, or worldwide. Users can promote a business in the surrounding areas where their customers reside or on a national level to help them expand. Using real-time reporting, advertisers can see exactly when and where their ads are the most effective and concentrate future advertising and promotion efforts in those areas. iPromote also partners with websites to enable them to offer display advertising directly to their members. Enterprise partners generate an incremental revenue stream and increase traffic back to their website when their users start an iPromote advertising campaign. Implementation is easy and partners receive a revenue share from iPromote. iPromote, a division of 2Kdirect, operates offices in San Luis Obispo, California and New York, New York. Their services provide a simple way for small businesses and individuals to advertise on the Internet. Their professional quality multimedia display banners and serving technology significantly reduce the overall time and expense of Internet advertising. iPromote offers a self-service display advertising solution from automatic ad creation to ad serving and real-time reporting. 2Kdirect also operates the PrecisionClick(TM) Network and AdXpert(TM) ad serving technology. For additional information, visit www.ipromote.com. No comment so fariCrossing Moves Into Asian Search Market3rd December 2008 1:01 pm iCrossing today announced that it has partnered up with China-based search engine marketing agency Beijing Gridsum Technology Co., Ltd. Together, the companies will manage and develop international search marketing campaigns for global brands in Asian markets. Working with Gridsum, iCrossing will now have access to in-country search capabilities in Asia, where the search market is expected to grow by $1.9 billion by 2011, according to iResearch. Founded in 2003, by a group of professionals from Tsinghua University, Peking University and Silicon Valley, Gridsum provides search engine marketing and analytics to China’s emerging online market. One of the most innovative and practical digital marketing service and technology providers in China, the agency serves clients across 10 industries. “iCrossing has a worldwide reputation for their search leadership and innovation,” said Michael Yang Xu, senior vice president, Beijing Gridsum Technology Co., Ltd. “Their strong international presence, experience working with global brands and unique approach to search-informed digital marketing make them a perfect partner.” “We were impressed with Gridsum’s technical capabilities and understanding of the market,” said Jeffrey Pruitt, EVP corporate partnerships, iCrossing. “This partnership will help increase our presence and global offering in one of the fastest growing search markets in the world.” No comment so farLeave a ReplyOther Related Stories That May Be Of Interest:
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