If you believe even a fraction of media reports at the moment, the magic of the internet has taken over the world. 

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Comments (7)

1  By Rob Artisan , on 30-03-2007 14:10 Michael,    Don't you believe it.    Rob Report

3  By Chris Marritt , on 30-03-2007 23:30 To say the figures don't bear this out makes one crucial mistake.  Reader figures are old media measures. When it comes to social media, the identity of the readers/listeners are is key. Your community may only be small, but if it includes all the decision makers in your target market, it's easily as large as it needs to be.  You don't need to be the most popular media outlet around to be the most influential, to change relationships. Report

7  By Vanessa Pattison , on 08-05-2007 12:46 FYI which may help those foggy about blogs etc and gives more info about figures: at the end of April, Cision UK hosted a webinar which focused on new media and how PR professional are integrating it into their campaigns. (Presenter - Paul Miller, Senior Consultant, Cision). We discussed the use of new media including blogs, podcasting, social networks, and message boards. After an overview describing these communication channels, we presented ways in which PR professionals have successfully (and sometimes unsuccessfully) integrated new media into their campaign plans. If you’d like to view a podcast of the webinar go to http://uk.cision.com/r-esource/podcasts/ where you can click on the title link to view (need sound), and/or download a pdf of the presentation notes. It lasts about an hour, but you can pause! Hope this helps, cheers, V. Report