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Bauer Media appoints Euro RSCG Biss Lancaster for Big City Network |
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Friday, 20 November 2009 |
Six agencies pitched for the lead contract. Bauer declined to name the other agencies involved. Bauer Media commands circa 25% of the UK’s commercial radio market and across the North its radio franchises are typically market leaders. In the North West, Bauer stations include radio City, Rock FM and Key 103. In total there are 20 stations in the Big City Network attracting around 5m listeners a week.
The agency’s team will led by Melissa Hinds and Euro will be expected to provide strategic planning and communications support as well as handling station, network, trade, and corporate projects.
 Gort
"We want to make the news, not simply report it, by the development of big communications ideas to get cut through and by originating strong creative platforms to engage all our audiences.”
The account win sees a nostalgic return to Key 103 for Biss Lancaster's Joint MD, Brian Beech, who helped launched the station when he was head of press and promotions at sister station Piccadilly Radio “many, many years ago.”
"I had some great years in radio" Beech added "and it's nice to be involved again, especially with such a vibrant brand. There's even a couple of people still there who used to work with me, John Pickford and Paul Lockitt, so I'm looking forward to catching up with them." Something to add? Then leave a comment below or email us now.
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