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Lancashire’s CAN Media Group has made a move to establish itself as “the leading player in out-of-home community television” by buying Community Communications Network (CCN) out of administration.
The deal, an asset and back-to-back share purchase, will see CAN taking advantage of CCN’s network of screens across a wide range of public and private sector venues. These include educational establishments, council and police buildings, supermarkets, fast food outlets, sports, shopping and entertainment complexes. CAN already has its own Life Channel networks established – with screens in over 1,600 doctor’s surgeries and 600 schools – and the CCN move sees it consolidating the community-centric market in an effort to become the number one player.CAN has stated it now wishes to be “the first port of call for all local government agencies to showcase and promote their messages and initiatives.” Group MD Phil Austin said: “The acquisition of CCN was a major strategic win for The Can Media Group.” “The addition of The CCN Network to the current Life Channel Network expands our community reach significantly. In total CAN now offers over 3000 sites across the country and claims to be the leader in communicating “key social messages to a captive audience.” Over 4m people reportedly watch the firm’s Life Channel offering every month. www.thelifechannel.com
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