Her patch covers stations in Manchester, Newcastle, Glasgow and the East Midlands. She will be reporting to Lewis Burns-Allan who is also based in Manchester.

Lucas joins the company from Emap where she was sales director for radio promotions.  Prior to Emap, she was European tour sponsorship director at Clear Channel Entertainment and entertainment manager at Capital Radio group in London.

In addition to increasing revenue from third party sponsorship, promotions and interactive activities, Lucas will also be responsible for formatting, managing and delivering GCap’s own regional marketing and sponsorship campaigns.

The company said Lucas’ appointment demonstrates GCap Media's commitment to driving new and alternative revenue streams across the business and away from the previous reliance on traditional on air advertising.

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