News, opinion and resources for the North West media industry Subscribe to our RSS feed
Front Page | Jobs | News | How-Do TV | Features | Comment | Rumours | How do they do | How did they do | Blogs | About | Links | Login | MarketPlace
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events

Central Radio drive listeners to the station | Print |  Email to a friend
Monday, 13 October 2008

A mysterious blacked-out limousine has been driving around Preston, Leyland and Chorley with a very tall passenger who appears to love Central Radio.

Central Radio drive listeners to the station
The name's Radio. Central Radio
The marketing ploy by the new UTV station seems to have worked according to their press department.

"The Man in the White Suit" pulls up along unsuspected Lancastrians and waxes lyrical about Central Radio and then enters the slightly bemused folk into a draw to win a holiday to New York.

We’re told that a large crowd usually surrounds the white-suited man. Unsurprisingly really as stretch limousines and tuxedos aren’t generally the attire of choice for the fashion-conscious Prestonian.

 

 

Something to add? Then leave a comment below or email us now.


Did you enjoy this article? Please share it!
Digg!Reddit!Del.icio.us!Google!Live!Facebook!Slashdot!Technorati!StumbleUpon!Newsvine!Furl!Yahoo!


Sponsored links:




RSS comments

Add your comment
Name
Email (optional)
Website (optional)
Comment

Email me when someone else comments
Anti-spam question (required): 7 + 2 =

 
< Previous story   Next story >


Today's other news
Copify.com launched by ex-Rippleffect and NuBlue staffers
CTI focuses on SEO for New Business drive
Marquess makes presence felt at Hollyoaks, as axe drops on three
Context chosen by Voice Technologies
Health cash plan provider Health Shield appoints Fresh Create
Rainford appointed head of communications for BBC Children's and Learning
John West launching its biggest marketing campaign to date
Turn On Television to open second US satellite office
MediaCityUK welcomes MK-V and Web Potential to the Pie Factory
Manchester agencies to help Iceland find its new face
Giggleswick School tasks Absolute Media to develop new website
CBJWT created fourth most effective ad of 2009
Sparkle takes The Making of Liverpool to National Portrait Gallery
The Skinny denies imminent Manchester launch
Jacobs to join GMG Radio as commercial head
Ten Alps to launch Teachers TV in Thailand, looking at further developments
 
 
 
 
Most read in the last three days
GMG Regional Media to be sold to Trinity Mirror, Dodson and Spratt depart
How-Do Awards 2010 - now open for entries
New look and content for the Daily Post
Manchester agencies to help Iceland find its new face
MediaCityUK welcomes MK-V and Web Potential to the Pie Factory
John West launching its biggest marketing campaign to date
Rainford appointed head of communications for BBC Children's and Learning
Giggleswick School tasks Absolute Media to develop new website
Marquess makes presence felt at Hollyoaks, as axe drops on three
CTI focuses on SEO for New Business drive
Featured articles
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
Media 100
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
2009media100 The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
 
Contact us now
The How-Do poll
How can traditional publishing firms make money online?
 
Latest comments
XLDPHack: Bert, No, I'm not at all bitter I had some lovely times on the LDP before m... READ
Trinity Mirror Employee: @Mr_Osato Channel M is not included in the deal and its only 7m in cash. Th... READ
Carl Johnstone: Trinity said that Channel M didn't fit their strategy, so that part of the ... READ
Mr_Osato: Rumour a couple of months ago was a £27 million price tag with Channel M in... READ
ChristinaMc: Whilst the M.E.N is a shadow of its former self, this is still a very sad d... READ
Karma: If Channel M was Mark Dodson's baby and he was such a titan (no pun intende... READ
How-Do RSS/Twitter

Track How-Do headlines in your RSS reader:

RSS feed

View all of our feeds.

Follow How-Do on Twitter:

How-Do Twitter












Front Page | Jobs | News | How-Do TV | Features | Comment | Rumours | How do they do | How did they do | Blogs | About | Links | Login | MarketPlace
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events
 
UKFast - managed dedicated server specialist