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Central Radio drive listeners to the station | Print |  Email to a friend
Monday, 13 October 2008

A mysterious blacked-out limousine has been driving around Preston, Leyland and Chorley with a very tall passenger who appears to love Central Radio.

Central Radio drive listeners to the station
The name's Radio. Central Radio
The marketing ploy by the new UTV station seems to have worked according to their press department.

"The Man in the White Suit" pulls up along unsuspected Lancastrians and waxes lyrical about Central Radio and then enters the slightly bemused folk into a draw to win a holiday to New York.

We’re told that a large crowd usually surrounds the white-suited man. Unsurprisingly really as stretch limousines and tuxedos aren’t generally the attire of choice for the fashion-conscious Prestonian.

 

 

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