The new campaign centres on ex-football greats holding their balls.

Ampersand, which also has a close working relationship with Everton FC, has crafted the pictured outdoor advertising campaign to promote City Talk’s weeknight and weekend sports shows.

Sharp shooter Sharp

The new four week long activity will be seen on poster sites in the vicinity of Goodison Park and Anfield, as well as on bus sides across the city.

In addition the station will also be looking to raise awareness of its sports programming with a new e-flyer campaign to target listeners.

To date Ampersand has chosen to use an approach that, dependent on your viewpoint, could be regarded as either eye-catching or blatantly provocative.

Its launch campaigns featured Simon O’Brien’s famous on air outburst and Pete Price opining “racism is alive and well in Liverpool.”

www.ampersand.uk.com

Did you enjoy this article? Please share it!

Comments (7)