Bauer's City Talk 105.9 has taken the wraps off its new scheduling line-up. The move comes in the aftermath of Ofcom's decision to grant the station a format change, as it looks to secure its long term future in the face of the advertising downturn.
Less talk, more music
City Talk was given permission by Ofcom last month to alter its 100% speech format and incorporate music at off-peak times.
This was granted in the face of an economic atmosphere that had "reduced interest from advertisers in experimenting with this new on-air opportunity.”
The station has today unveiled its new programming structure with 100% speech at peak times - such as breakfast, drivetime and Pete Price's late night slot - and weekday shows that combine talk with music ranging from the 60s through to the 90s.
Music will also "feature heavily" during overnight shows, while sport remains a key part of the schedule, particularly over the weekend.
Price still right for City Talk
In a statement from City Talk station director Richard Maddock said: “Now on City Talk 105.9 we’ve got the best of both worlds. Entertaining, informative conversation and the greatest music from the last four decades.
"First and foremost the station will continue to be passionate about all things Liverpool and the surrounding area, but with the added appeal of music. There is now something for everyone from news and documentaries, to sport and advice slots.”
The complete format is as follows:
Weekdays
City Talk Breakfast with Duncan Barkes 6 - 10am Roy Basnett 10am - 2pm Take 5 with Will Batchelor 2 - 3pm City Talk Drive with Peter McDowall 3 - 7pm Jonathan Dean 7 - 10pm Pete Price 10pm - 2am Jay Hynd 2 - 6am
Saturdays
7 – 10am City Talk Breakfast with Neil Fitzmaurice 10 – 12noon Best of Breakfast 12 – 2pm Terrace Talk 2 - 6pm City Sport 6 - 7pm Strictly John Keith 7 - 10pm Dan Francisco 10pm – 2am Simon Greening
Sundays
7 – 10am Rob McLoughlin 10am - 1pm City Talk Juke Box with Keiron Fox 1 - 4pm Sport with Peter McDowall 4 - 7pm Big Top 40 7 – 10pm Roy Basnett 10pm - 2am Pete Price Unzipped 10pm – 2am Simon Greening
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