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GMG reorganises its regional radio franchise |
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Tuesday, 17 April 2007 |
Roy Bennett, managing director of Smooth Radio in the North West has been appointed managing director of GMG Radio (North West).
 Bennett Following the acquisition last October for £60m of two Century Radio stations from GCap, GMG Radio has tasked Roy Bennett with overseeing its enlarged radio operations in the North West encompassing Smooth, Century and Rock Radio – the latter launching in 2008.
The two stations generate combined sales of £8m and employ over 100 people between them. The 30+ staff at Smooth are expected to move from their base at Exchange Quay to Century’s base at Salford Quays.
Rock Radio will also be housed at the soon-to-be-refurbished Laser House on the Quays and total employment is anticipated to rise by a further 20 to 30 staff when the new station is operating next year.
A six figure ad campaign devised by Clear Advertising to announce the rebranding of Smooth has just finished while a new six figure campaign for Century launched yesterday.
The media has been bought by Brilliant and includes TV on Granada, bus packs and black cabs.
Bennett, 42, has been with GMG Radio since it was established in 2000. He started his media career as a display sales rep on the Daily Mirror.
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