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Acclaimed film director Michael Apted, the man behind films such as Gorillas in the Mist and The World is Not Enough, has been signed up to deliver the first annual David Plowright lecture in March.
English born Apted, who is also responsible for the recent big-screen interpretations of the world of Narnia (the third of which, The Voyage of the Dawn Treader, launches later this year), worked at Granada under the late Plowright prior to his Hollywood success. As such he is planning to delve into the issue of whether his former boss’ dreams of ‘bringing Hollywood to Salford’ could be set to come to fruition with the much-lauded Mediacity development. As he explained: “I called my lecture ‘Hollywood on Irwell’ because that was David’s witty yet serious sound bite on his dream to build a creative hub of media talent that would be the envy of the rest of the world.
 Hollywood on Irwell? “I’ll look at how the media world has moved on since he left Granada and peer into my crystal ball to share his vision for the future.” The event takes place on 13 March at the Lowry and is sponsored by Salford University’s business club CAMPUS. Plowright, who was a visiting professor at Salford University prior to his death in 2006, was a board member of CAMPUS for ten years.
John Mundy, head of Salford University’s School of Media, Music & Performance, said of the upcoming event: “Michael is one of the most highly respected film directors of his generation. “We are honoured to welcome him to our inaugural lecture in memory of David Plowright - who was so instrumental in British television and in the development of the University’s International Media Centre.
“David’s legacy and media ambitions for the North West live on with Michael. “We share his excitement and optimism about the future of Salford Quays and the new media city and we look forward to inspiring our students, the next generation of British film and television-makers.”
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