It emerged yesterday that the Rooney/Hovis story was wider of the mark than a Diana Ross penalty, after it appears that there was a mix-up between the filming of a Fifa ad in Manchester and the new Hovis work in Liverpool.
How-Do (and, in our defence, a gaggle of tabloids, trade mags and gossip sites) ran the piece last week speculating that the Manchester United striker would be starring in the nostalgic ad and pocketing a cool £150k.
However, the ad, created by Miles Calcraft Briginshaw Duffy, will actually feature dogs and horses and is set to be a celebration of British history.
How-Do would like to apologise for any confusion on this matter and assure Mr Rooney that if he gives us all his marketing related news stories as exclusives in the future we will never, ever get anything about him wrong again.
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