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Kellogg's launches new £2m Crunchy Nut push from Trafford HQ |
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Wednesday, 27 August 2008 |
The team at Kellogg’s Trafford HQ has green-lighted a new £2m marketing push that sees them ‘tightening up’ the proposition of leading cereal brand Crunchy Nut cornflakes.
 Crunchy Nuts: milking their popularity This apparently includes suspending “socially acceptable adult behaviour”, and as such the first 30-second ad features a woman eating Crunchy Nuts out of a teenagers ‘hoodie’. Explaining the thinking behind the activity, Crunchy Nut brand manager Sarah Cumming said: “Our objective with this campaign is to take the brand back to what consumers tell us motivates them to purchase our food – the great taste.
“But, as people have come to expect from Crunchy Nut, we will tell our story with a slight Crunchy Nut twist.”
The campaign runs in two three-week bursts, concluding at the end of September.
Crunchy Nut was first introduced to the UK grocery market in 1980 and is today worth over £70 million in annual sales. www.kelloggs.co.uk
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