In the turbulent, roller-coaster, completely non-prostituting life of former popstress Kerry Katona it must be reassuring to know that she does at least have a little bit of stability. Something she can thank Iceland and Tom Reddy Advertising for…
Katona: stability
Retailer Iceland has so far proved to be one of Katona’s most enduring fans and continues to use her as brand ambassador across its marketing channels.
TV has been a mainstay of Iceland’s marketing mix and Manchester-based Tom Reddy’s ‘that’s why mums go…’ campaigns have proved impactful and, some would argue, iconic.
Now it has been revealed (in the tabloids of course) that Katona is staring in a new TRA commercial that will also feature fellow reality-TV regular Jason Donovan.
Donovan also appeared alongside Katona in Iceland’s sponsorship idents for last year’s ‘I’m a celebrity… get me out of here’ – a show they have both previously starred in.
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