Bauer-owned station Key 103 is changing its station imaging over the next few months to reflect its Mancunian heritage.
New stings and jingles have been commissioned from Seattle specialist Reelworld, with the tagline "Manchester's Original Music Station."
"We want the new imaging to reflect our sense of pride around being Manchester’s heritage radio station whilst emphasising the uniqueness that we work hard to create every day through the personality of the station, the on air team, the music, the city and the listeners," said programme director Gary Stein.
Rather than changing the image overnight, there’s been a gradual introduction which will continue over the next few weeks.
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