ITV yesterday confirmed the name of the sponsor that was making the resurrection possible, but not the name of a new presenter. Meanwhile, former front man Gordon Burns appeared to rule himself out of the running to How-Do.

Burns said that he had “been inundated” with media requests to comment on the return of a show that he presented for the entire duration of its 18-year life span (drawing to a close in 1995), but had “absolutely nothing to say.”

All he did impart was that he was “totally focused on my job presenting the award winning BBC North West Tonight in my 11th very happy year here.”

With Burns seemingly ruling himself out (he told How-Do last year that, if there was a comeback, “they’d go for a handsome young person to do it, not me”) online rumourmongers are currently suggesting that the show could be fronted by Carol Vorderman, Vernon Kay or a number of other celebrity contenders.

Burns: focused on NWT

The firm, which is paying an unspecified amount for the primetime show, will receive sponsorship break bumpers and exclusive content across ITV’s various platforms. It has signed up to the agreement to push its Business IQ campaign.

ITV has already rushed to start a contestant drive for the show, with an online statement claiming, “the stakes are bigger, the competition is harder and the pressure has never been higher.”

It continues: “A series of rounds will test mental agility, observation, physical ability, intelligence and general knowledge.  It's mean, it's menacing and as tough as ever, but with new challenges, twists and technology.”

ITV is holding auditions from the end of October.

How-Do’ers that fancy their chances at ‘TV’s toughest quiz’ can apply here.

The deadline for applications is 24 October.

http://www.itv.com/Games/Gameshows/TheKryptonFactor/default.html

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