The latest RAJAR figures suggest that commercial radio stations are gradually winning back market share from the BBC nationally, although in the North West the BBC stations are overall holding their own.
The most listened to regional stations for the period ending June 07 were Century (710,000), Smooth (622,000), Key 103 (502,000), Radio City (442,000), Galaxy (411,000), BBC Merseyside (341,000), Rock FM (283,000), BBC Lancashire (235,000), BBC Manchester (217,000) and BBC Stoke (163,000).
BBC Cumbria, Lancashire and Stoke all declined in listener numbers over the quarter while Manchester and Merseyside showed increases. BBC Cumbria, Merseyside and Stoke remain the three stations with the highest listener penetration of their respective audiences in the North West.
Among the bigger regional stations, Rock FM and Radio City were the biggest fallers with both stations losing circa 2% of their market share.
Xfm continued to make progress and GMG Radio will be delighted with sharp increases at Century and Smooth reversing earlier periods of sharp falls for both stations.
Bennett
Roy Bennett, managing director of the two GMG stations said: “This is a fantastic set of results for both GMG Radio stations in the North West. The teams here work incredibly hard to make sure that our listeners get a great mix of music, news, sport and interactivity, and the increases we have seen this quarter prove we’re getting that right.”
Xfm’s managing director Nick Davidson said: ‘We are really pleased with this latest set of RAJAR results. The network figures have hit an all time high once again with Xfm Manchester showing an increase across the board.”
Nationally the BBC's share of audience dropped from the record 56% last quarter to 54.3% with declines for Radio 4 and its local stations.
Local commercial stations’ overall share of the UK market rose from 31.4% to 32.3%.
The RAJAR figures/survey period June 07All adults 15+
Station Population Reach (000s) Share % Share % Share % Jun '07 June 06 Mar 07 June 07
102.4 Wish FM H 463000 120 8.1 9.5 9.5 106.7 KCR FM Y 291000 11 3.8 2.3 2.5 106.9 Silk FM Y 177000 31 7.2 6.6 4.9 107 The Bee Y 181000 16 n/a 3.3 5.5 107.2 Wire FM Y 272000 54 8.2 8.3 7.3 107.4 Tower FM H 435000 91 8.2 8.7 8.4 107.6 Juice FM H 968000 121 4.4 3.8 3.7 107.9 Dune FM Y 207000 27 4.3 5.4 4.1 2BR Y 192000 56 14.1 11.1 13.4 96.2 The Revolution H 498000 29 5.2 2 1.5 97.4 Rock FM H 1314000 283 10.7 10.3 8 BBC Radio Cumbria H 407000 139 20 16.7 16.3 BBC Radio Lancashire H 1163000 235 11 9.9 8.2 BBC Radio Manchester Q 2095000 217 5.4 5 5.5 BBC Radio Merseyside H 1621000 341 14.7 15 15.9 BBC Radio Stoke H 587000 163 14.5 16 15.3 Capital Gold Manchester H 2363000 58 1.5 1.6 1.4
Century FM Q 5236000 718 5.5 4.5 5.5 Chester's Dee 106.3 Y 184000 39 6 7.9 8.2 Classic Gold Marcher H 374000 12 3.8 2 1.9 Coast 96.3 Y 241000 48 8.2 8 7.6 Galaxy Manchester H 2778000 411 5.6 5.8 5.8 Imagine FM H 372000 30 2.3 2 3.6
Key 103 (Manchester) H 2362000 502 9 7.8 7.7 Magic 1152 (Manchester) H 2362000 94 1.9 2.5 2.3 Magic 1548 (Liverpool) H 1805000 100 1.9 2.1 2.3 Magic 999 (Preston) H 1099000 43 2.5 2.3 2 Marcher Sound H 374000 62 9.8 10.1 8.3 Radio City 96.7 H 1805000 442 13.6 13.1 11.3 Radio Wave 96.5 FM Y 240000 67 14.1 11.4 13.2 Smooth Radio Q 5355000 622 6.5 5.3 5.7 The Bay H 310000 92 13.7 14 12.6 The Buzz 97.1 FM H 437000 50 2.5 2.9 3 XFM Manchester H 2778000 129 n/a 1.2 1.5
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