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Life at Brazen PR turns into a soap opera | Print |  Email to a friend
Wednesday, 12 March 2008
To many How-Do readers the highs, lows, back-stabbing, cheek-kissing and, dare we say it (dare, dare!), unfettered bitchiness of much of the PR industry must seem like one long soap opera that just doesn’t want to quit. Well, now that drama is finally set to come to a small screen very near you.
To many How-Do readers the highs, lows, back-stabbing, cheek-kissing and, dare we say it (dare, dare!), unfettered bitchiness of much of the PR industry must seem like one long soap opera that just doesn’t want to quit. Well, now that drama is finally set to come to a small screen very near you.

We’re not talking Ab Fab comedy time here, but rather an online soap opera – apparently only the third ever – that is set to document the ‘trials, triumphs, love and losses’ of a young PR professional working in Manchester’s dynamic industry scene.

Spinning Jenny, as it is set to be called (a big, shiny ‘well done’ to the first to spot the Manchester link), is currently in development at Silk Press Productions and will have its own website www.spinningjenny.tv as well as appearing on the increasingly popular www.manchester-live.tv site.

Jenny – auditions are taking place next Monday (17 March) for the central role – will be a young girl in her early 20s working at one of the city’s leading PR firms… Brazen to be precise.

Image
A PR agency near you
Her exploits will be available twice weekly, in 4 to 5 minute episodes, and, according to series producer Colin Bannon are set to be “as new for British dram as the Street was in the 1950s.”

He continued: “At the moment we are working on the pilot for the series, which viewers will be able to access via Manchester-live from next month. The series proper, together with the website, starts this summer."

"Forget cobbles, flatcaps and crime," Bannon added, "our drama is light, fun and based on the reality of current city centre living.”

For its part Brazen has agreed to place Jenny within its working environment and regular scenes will be shot at the agency’s HQ

Brazen’s acting MD Rick Guttridge said the team was “ excited to be involved in this ground breaking web project.”

Budding actors wishing to be considered for the cast (although perhaps not those from rival agencies) should contact Colin Bannon at manchester_live@btinternet.com.

 

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  Comments (8)
RSS comments
 1 By Dean, on 12-03-2008 10:03
I can never make my mind up about this lot. Are they just idiots? Or are they an agency full of young and energetic PRO's who deserve our support and appreciation? And should we be proud that they are a North West agency that or so well known - or ashamed? They give me a headache. 
Answers on a postcard...
 2 By ... no I don't work there, on 12-03-2008 10:28
Hardly idiots Dean - they're the most successful consumer PR agency we have. They just like the odd bit of self promotion. 
 
And this is a very odd bit of self promotion.
 3 By and neither do I, on 12-03-2008 11:33
erm, idiots? No. Good luck to Brazen - why shouldn't they try a new approach to self promotion? After all, blogging and podcasting is so yesterday.. 
 
Be good for the PR fraternity in the NW to show their support for this one.
 4 By Mark Hanson website, on 13-03-2008 13:11
I think great idea but this is about Brazen giving access to their offices to a film maker, not a PR agency using new media. 
 
Hope it succeeds though. I've just posted about it  
 
http://pr-media-blog.co.uk/back-stabbing-bitching-affairs-personal-trauma-%e2%80%93-life-at-a-pr-agency/
 5 By The Truth, on 13-03-2008 16:23
What a disgusting concept PR is, can people not think of something less shallow to do with their lives...
 6 By Jesus, on 13-03-2008 16:23
I bet that cost them about £50,000 to come up with that 'Spinning Jenny' name...
 7 By All a bunch of sycophants, on 13-03-2008 16:24
Wicked, i reckon at least 50 people will watch it!! There's nothing like bing the third person to think of an idea. love it
 8 By Patty O'Heeter, on 14-03-2008 16:48
I so wanna be Jenny but can't be bovvered donning my tap shoes and singing "Chim Chimney" at an audition...is there a casting couch?

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