News, opinion and resources for the North West media industry Subscribe to our RSS feed
Front Page | Jobs | News | How-Do TV | Features | Comment | Rumours | How do they do | How did they do | Blogs | About | Login
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events

Life at Brazen PR turns into a soap opera | Print |  Email to a friend
Wednesday, 12 March 2008
To many How-Do readers the highs, lows, back-stabbing, cheek-kissing and, dare we say it (dare, dare!), unfettered bitchiness of much of the PR industry must seem like one long soap opera that just doesn’t want to quit. Well, now that drama is finally set to come to a small screen very near you.
To many How-Do readers the highs, lows, back-stabbing, cheek-kissing and, dare we say it (dare, dare!), unfettered bitchiness of much of the PR industry must seem like one long soap opera that just doesn’t want to quit. Well, now that drama is finally set to come to a small screen very near you.

We’re not talking Ab Fab comedy time here, but rather an online soap opera – apparently only the third ever – that is set to document the ‘trials, triumphs, love and losses’ of a young PR professional working in Manchester’s dynamic industry scene.

Spinning Jenny, as it is set to be called (a big, shiny ‘well done’ to the first to spot the Manchester link), is currently in development at Silk Press Productions and will have its own website www.spinningjenny.tv as well as appearing on the increasingly popular www.manchester-live.tv site.

Jenny – auditions are taking place next Monday (17 March) for the central role – will be a young girl in her early 20s working at one of the city’s leading PR firms… Brazen to be precise.

Image
A PR agency near you
Her exploits will be available twice weekly, in 4 to 5 minute episodes, and, according to series producer Colin Bannon are set to be “as new for British dram as the Street was in the 1950s.”

He continued: “At the moment we are working on the pilot for the series, which viewers will be able to access via Manchester-live from next month. The series proper, together with the website, starts this summer."

"Forget cobbles, flatcaps and crime," Bannon added, "our drama is light, fun and based on the reality of current city centre living.”

For its part Brazen has agreed to place Jenny within its working environment and regular scenes will be shot at the agency’s HQ

Brazen’s acting MD Rick Guttridge said the team was “ excited to be involved in this ground breaking web project.”

Budding actors wishing to be considered for the cast (although perhaps not those from rival agencies) should contact Colin Bannon at manchester_live@btinternet.com.

 

Something to add? Then leave a comment below or email us now.


Did you enjoy this article? Please share it!
Digg!Reddit!Del.icio.us!Google!Live!Facebook!Slashdot!Technorati!StumbleUpon!Newsvine!Furl!Yahoo!


Sponsored links:




  Comments (8)
RSS comments
 1 By Dean, on 12-03-2008 10:03
I can never make my mind up about this lot. Are they just idiots? Or are they an agency full of young and energetic PRO's who deserve our support and appreciation? And should we be proud that they are a North West agency that or so well known - or ashamed? They give me a headache. 
Answers on a postcard...
 2 By ... no I don't work there, on 12-03-2008 10:28
Hardly idiots Dean - they're the most successful consumer PR agency we have. They just like the odd bit of self promotion. 
 
And this is a very odd bit of self promotion.
 3 By and neither do I, on 12-03-2008 11:33
erm, idiots? No. Good luck to Brazen - why shouldn't they try a new approach to self promotion? After all, blogging and podcasting is so yesterday.. 
 
Be good for the PR fraternity in the NW to show their support for this one.
 4 By Mark Hanson website, on 13-03-2008 13:11
I think great idea but this is about Brazen giving access to their offices to a film maker, not a PR agency using new media. 
 
Hope it succeeds though. I've just posted about it  
 
http://pr-media-blog.co.uk/back-stabbing-bitching-affairs-personal-trauma-%e2%80%93-life-at-a-pr-agency/
 5 By The Truth, on 13-03-2008 16:23
What a disgusting concept PR is, can people not think of something less shallow to do with their lives...
 6 By Jesus, on 13-03-2008 16:23
I bet that cost them about £50,000 to come up with that 'Spinning Jenny' name...
 7 By All a bunch of sycophants, on 13-03-2008 16:24
Wicked, i reckon at least 50 people will watch it!! There's nothing like bing the third person to think of an idea. love it
 8 By Patty O'Heeter, on 14-03-2008 16:48
I so wanna be Jenny but can't be bovvered donning my tap shoes and singing "Chim Chimney" at an audition...is there a casting couch?

Add your comment
Name
Email (optional)
Website (optional)
Comment

Anti-spam question (required): 0 + 6 =

 
< Previous story   Next story >


New How-Do Jobs site
 Featured Recruiters:




Today's other news
BBC drama documents Manchester's Spanish flu
Absolute Media has driving ambitions
PR agencies join Timebank
Peppermint PR on the menu at Zouk
Irwell City Park account flows into RMS
Elmwood completes Works With Water brand task
MDA renames online division
CTI creates site for Lifeshare charity
Waitrose partners with Bell Pottinger North
Daily Post and Echo win big at 02 Media Awards
How-Do weekly Wrap - 3 July 2009 - Steve Downes
Summer Pops Switched on to new look
Warrington Business School appoints Fido PR
Blackpool to host Royal Variety Performance
CheethamBellJWT wins Cannes silver
Access launches Deb Group website
 
 
 
Most read in the last three days
Sport Media publishes quick turnaround Michael Jackson book
42% of BBC staff say yes to Salford move
Blackpool to host Royal Variety Performance
NUJ ballots for strike action as Signal news moves to Wigan
IPB Communications reveals new website and propositions
How-Do weekly Wrap - 3 July 2009 - Steve Downes
CheethamBellJWT wins Cannes silver
PR agencies join Timebank
BBC drama documents Manchester's Spanish flu
Ugly Betty and Grey’s Anatomy writer talks to Manchester producers
Featured articles
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
Media 100 The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
Public Services Communications Awards How-Do is pleased to announce the launch of the North West Public Services Communications Awards 2009. The dinner's keynote speaker will be Patrick Butler - editor of SocietyGuardian. There is no charge for submitting entries. READ
 
Contact us now
The How-Do poll
How important is digital to the structure of your marketing plans?
 
Latest comments
Steve Wrigley: it took a while to finally get it the site live.. looks pretty good READ
Jaye Marno: It is often the poorer segments of the diabetes population that can't affor... READ
Richard Williamson: A big THANK YOU for 'pulling the plug' on these dimwits! READ
paul: blackpool royal variety tickets in search bar from 55 pounds to 295 READ
aaron: cheers a, how's will? :) READ
Will Stone: I bet they all voted yes. We'll now see an influx of people from London as ... READ
How-Do RSS/Twitter

Track How-Do headlines in your RSS reader:

RSS feed

View all of our feeds.

Follow How-Do on Twitter:

How-Do Twitter
Who's online?
We have 11 guests online
Front Page | Jobs | News | How-Do TV | Features | Comment | Rumours | How do they do | How did they do | Blogs | About | Login
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events
 
UKFast - managed dedicated server specialist