Set to air in the Switch zone on BBC Two - Saturday's from noon to 2pm - the show will look to engage with its teen audience beyond the TV screen, luring them online to play a multi-level game where they can unlock hidden drama content and delve deeper into The Well.
The show has been created by Melvin Burgess and boasts a cast headed up by Karen Gillan, who has recently been announced as Doctor Who's new assistant.
It centres on a derelict building that contains the titular well - apparently 'the resting place of a dormant malevolent force'.
Conker's Lee Hardman said of the show, which will be broadcast in the autumn: "The Well bridges the gap between traditional TV and digital media by showing the creative potential of multi-layered drama in terms of storytelling.
"This approach deepens the audience's engagement with the story and enables them to get one step ahead of the TV drama – something that works particularly well with the Switch audience."
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
Hic hack: ...and if I did "piss on [my] chips for a job in journalism later on," for ...
READ
Captain Chaos: By Channel M launch on Freewire t website, on 21-03-2010 10:52
launch on c...
READ
Mike Hunt: I'm also with Mike Flex, Mike Stand, Mike Roffone and Watcher. GMG are slip...
READ
Mike Stand: I'mwith Mike Flex, Mike Roffone and Watcher too. GMG has pulled a flanker.J...
READ
grey scale ?: Can confirm that Mich was carried in a blaze of of pantone colour to Handel...
READ
A. Farnell: It's a shit story anyway.
...and if I did "piss on [my] chips for a job ...
READ
Comments (1)
