Lime Pictures has struck a deal with retailer Matalan for a new 10-part Hollyoaks spin-off show on Channel 4.
Airing on Saturday mornings from next month, The Hollyoaks Music Show with Matalan.co.uk will feature four bands playing live on a 30 minute transmission, with further weekly broadcasts on the 4Music channel.
The full commission of the concept - which includes a set from an unsigned band each week, with an online poll giving one group the chance to play their track on the main Hollyoaks show - was awarded after Lime secured Matalan as its commercial partner on the project.
In return for its investment the retailer receives title sponsorship of the series, online branding, access to the cast and bespoke digital content.
The search for unsigned acts to play on the broadcasts is now on at www.e4.com/hollyoaks
The deal was brokered by the Manchester office of media agency Feather Brooksbank.
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