The details are well and truly under wraps until 20th November, but the video is said to contain almost 100 celebrities from the UK and America.
"It's taken two years of planning to create the video and I just know people are going to be both astonished and delighted. It's been a real labour of love but the result is joyous, potentially another Amarillo!” said Kay.
That number one and YouTube favourite was followed up by another charity single, I’m Gonna Be (500 miles), and then another assault on the pop charts in the shape of alter-ego Geraldine McQueen, which made it into the Top 10.
“We are really excited about this year’s single. We’re sure Peter Kay’s midas touch will help to create an iconic charity single that will raise much needed funds for disadvantaged children here in the UK,” added David Ramsden, CEO of BBC Children in Need.
In 2008, the charity received £38 million through donations, which then went to organisations working with disadvantaged children and young people in the UK.
We weren't able to confirm if this video is the same one that Sparkle announced last month....
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
Megan: “At a critical time for the survival of local newspapers, the apparent indi...
READ
Comments (2)
