Peter Salmon, the incoming director of the BBC North, has outlined his vision for a 'Northern Renaissance' in the creative sector - with the corporation's departmental move to Salford acting as the primary catalyst for its rejuvenation.
Writing in an online article published by the BBC today he imparted that the move to MediaCityUK will help facilitate a "shift in the gene-pool of broadcasting", boosting the creative economy, creating new alliances and helping to spearhead the development of the next generation of northern writers and performers. Salmon said of the multi-departmental move in 2011: “Eventually the project’s arteries will feed into all corners of the Greater North, invigorating the creative industries in the region. "What the BBC is aiming at is nothing short of a revitalisation of the whole creative sector outside London”.  Salmon at the How-Do Awards "So," Salmon continues, "by opening a massive new production centre in Salford, the BBC is planting its feet in the North. “Basing the production in the region gives it that depth, richness and integrity that is not possible when a visiting team from London are parachuted in to make the programme, then whisked out and back to the metropolis a few weeks later. “The kind of material we create in this crucible has to reflect the unique identity of the place it is forged in, yet also speak beyond the locality. "The best example is the most enduring: Granada’s Coronation Street." He concludes by opining: “Media City at Salford represents far more than another fancy building project, another safari up the motorway from the powerbase in London. "It is the rebirth of the BBC as a broadcaster genuinely committed to reflecting the diverse and changing face of the UK.” www.bbc.co.uk/madeintheuk . Something to add? Then leave a comment below or email us now.
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