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PSAfilms wins Bob The Builder ads | Print |  Email to a friend
Monday, 15 September 2008

Altrincham production company, PSAfilms has won 3 contracts from toy manufacturers Born to Play.

They will write and produce 3 television ads for Fireman Sam, Bob the Builder and OddBodz products.

PSAfilms wins Bob The Builder ads
Fireman Sam
"These three ads will form the backbone of our pre-Christmas marketing campaign, building up an awareness of three new products: the Fireman Sam Activity Firestation, Bob the Builder Construction Site, and Oddbodz," explained Kristian Johnson, marketing manager for Martin Yaffe International, which is Born to Play’s parent group.
 
"We’ve worked with Born to Play in the past and have managed to successfully combine our knowledge of what will work on screen with the demands on the children appearing in the ad," added Ben Swift from PSAfilms.

"We’re also working with Hit! Entertainment, guardians of the Bob the Builder and Fireman Sam brands, to make sure that the commercials present the characters in exactly the right way."

 

 

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