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Rajar figures radio's regional winners and losers |
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Monday, 14 May 2007 |
BBC Radio took almost 57% of the total radio listening audience across the UK for the three months ending 25 March 2007.
This was the Beeb’s highest share for many yearsSome of the national and larger regional commercial stations held up well but overall it’s the smaller local commercial stations which are finding the going toughest.
Commercial broadcasters however pointed out that in fact their overall reach of listeners actually increased by 2.5% year on year. Commercial stations are also keen to reiterate that they typically pick up many more of the ‘key’ 15 to 44 year old demographic with the BBC generally appealing to older audiences.
Commercial stations are also picking up the overwhelming majority of digital listeners.
In the North West, the three BBC stations for Cumbria, Merseyside and the Potteries retain their extremely high share of their local audiences while BBC Manchester's penetration remains one of the lowest in the UK.
Local stations The Bee, The Buzz, 106.7 KCR, Imagine and 107.6 Juice all command local audience shares of under 4%.
Quarterly Summary Of Radio Listening - Survey Period Ending 25th March 2007
Survey Adult (15+) Weekly Reach Share of Listening
Period Pop'n '000 '000 % %
All Radio Q 49806 45031 90 100
All BBC Q 49806 33464 67 56
All BBC Network Radio Q 49806 29447 59 45.4
BBC Local/Regional Q 49806 10301 21 10.6
All Commercial Q 49806 31186 63 42.1
All National Commercial Q 49806 13693 27 10.7
All Local Commercial Q 49806 25193 51 31.4
BBC Radio Cumbria H 391 127 32 16.7
BBC Radio Lancashire H 1136 250 22 9.9
BBC Radio Manchester Q 2069 234 11 5
BBC Radio Merseyside H 1611 365 23 15
BBC Radio Stoke H 590 162 27 16
107 The Bee H 210 16 8 3.3
Galaxy Manchester H 2743 423 15 5.8
The Bay H 323 110 34 14
Chester's Dee 106.3 Y 179 39 22 7.9
Radio City 96.7 H 1782 458 26 13.1
Key 103 (Manchester) H 2327 510 22 7.8
97.4 Rock FM H 1346 294 22 10.3
Magic 1548 (Liverpool) H 1782 92 5 2.1
Magic 1152 (Manchester) H 2327 105 5 2.5
Magic 999 (Preston) H 1110 52 5 2.3
Wave 105 FM H 1810 375 21 8.8
The Buzz 97.1 FM H 411 39 9 2.9
Coast 96.3 Y 235 51 22 8
Marcher Sound H 364 57 16 10.1
Capital Gold Manchester H 2303 65 3 1.6
Classic Gold Marcher H 364 19 5 2
XFM Manchester H 2743 113 4 1.2
Century FM (North West) Q 5125 554 11 4.5
Smooth FM (North West) Q 5405 634 12 5.3
2BR Y 202 53 27 11.1
107.9 Dune FM Y 216 26 12 5.4
106.9 Silk FM Y 167 33 20 6.6
Manx Radio Y 65 37 58 32.6
106.7 KCR FM Y 216 9 4 2.3
Imagine FM H 372 34 9 2
107.6 Juice FM H 957 112 12 3.8
Peak 107 FM H 393 94 24 11.3
Signal One H 774 255 33 16.9
Signal Two H 774 53 7 2.3
107.2 Wire FM Y 242 53 22 8.3
102.4 Wish FM H 497 122 25 9.5
Source: RAJAR Ltd
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