In a statement from Peel Media this morning, the firm said it was welcoming Greenaway with the view to her playing a role that will be "central to the successful delivery and management of MediaCityUK."

This will include luring more tenants to join the BBC, Salford University and Northwest Vision and Media.

Greenaway: central role

Peel Media chairman Bryan Gray commented: "Sinead will work closely with a wide range of private and public sector partners to help realise our shared vision for MediaCityUK, both for phase one in 2011, and beyond.

"Her wide-ranging experience means Sinead will contribute valuable insight and leadership to the organisation, and help shape the future of what is arguably Europe’s most significant media development.”

Peel previously employed Bryan Greasley as the MD of the MediaCityUK project, before the two parted company in 2008 after less than a year.

Phase one of the project  is scheduled for completion in 2011.

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Comments (2)

2  By Simon Wharton , on 08-07-2009 12:14 Rumour has it that she's pretty good at what she does. Has certainly got to be better than some of the previous representatives of Media City. Maybe they'll have the sense to engage sensibly with local business now?? Report