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Smooth maintains lead in RAJARs | Print |  Email to a friend
Friday, 25 July 2008

Smooth maintains lead in RAJARs   
Smooth Radio has remained the region's most listened to radio station in this month's RAJARS. While Century lost 37,000 listeners to 678,000, Smooth gained three thousand and took a 5.8% audience share.

 

"Smooth Radio just keeps going from strength to strength here in the north-west and the whole team is delighted with this latest set of results. It’s great that listeners are listening for longer and liking what they hear," said Andy Carter, managing director of Smooth Radio.

Smooth maintains lead in RAJARs
Key 103
Key 103 also saw big gains, beating Radio 1 in hours and reach, of more than half a million.

And in Liverpool, Radio City has also seen a growth of 10,000 listeners, putting it well ahead of BBC Radio Merseyside.

Most stations have seen their listening figures remain constant compare to last month, although combined there has been a slight drop in overall listening figures for the region.

The main development has been the increase in people listening to radio on their mobile phones – a development which XFM has been using in their latest ad campaign.

106.1 Rock Radio will post its first RAJARs in January next year, and City Talk in Liverpool will announce its first results two months later.

                                Mar-08   June-08  
Station  Reach /1000s'   % share  Reach /1000s'   % share
         
102.4 Wish FM 76 6.3 80 7.6
106.7 Merseyside 3 0.7 4 0.7
106.9 Silk FM 29 6.8 28 6.8
107 The Bee 22 8.1 24 10.2
107.2 Wire FM 73 9.1 66 7.3
107.4 Tower FM 47 4.8 56 5.1
107.6 Juice FM 142 4.4 117 3.3
107.9 Dune FM 20 2.2 17 1.9
2BR 62 15.9 60 14.7
96.2 The Revolution 19 1.7 17 1.4
97.4 Rock FM 291 8.5 282 7.7
BBC Radio Cumbria 115 13.5 119 16.7
BBC Radio Lancs   245 10.7 252 9.1
BBC Radio Mcr 236 3.9 209 4.6
BBC Radio Merseyside 343 16.4 361 16.4
BBC Radio Stoke 172 11.3 155 11.4
C F M Radio 98 21.4 94 20
Century Radio 715 5.3 678 4.9
Chester's Dee 106.3 31 7.6 29 7.9
Coast 96.3 44 8.1 46 9.2
Galaxy Manchester 449 4.9 475 5.8
Gold Manchester 55 0.9 50 0.7
Gold N Wales/Chester 6 1 4 0.5
Imagine FM 38 2.2 39 3.1
Key 103 490 7.5 525 8.5
Magic 1152 Mcr 101 1.6 77 1.7
Magic 1548 Lpool 76 1.8 82 1.9
Magic 999 Preston 49 1.3 50 1.6
Marcher Sound 69 7.6 68 7.3
Radio City 96.7 470 11.8 480 11.9
Radio Wave 96.5 73 15.4 75 17
Smooth Radio 718 5.1 721 5.8
The Bay 89 11.1 89 11.3
The Buzz 97.1 35 2.8 39 3.3
XFM Manchester 190 2.3 189 2

 

Source: RAJAR / Ipsos MORI / RSMB          
 


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  Comments (1)
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 1 By Roger D, on 28-07-2008 13:18
Smooth "Radio" - Why do people insist in calling it Smooth FM. 
 
Ed - cheers Roger, amended now.

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