When How-Do heard the one about the newly re-branded GMG-owned station apparently ‘ripping off’ some jingles from Steve Penk’s Revolution 96.2FM we thought someone was winding us up to be great big April Fools.
For once, however, Penk couldn’t be more serious.
A spokesperson at Revolution informed How-Do that they’d “never seen Steve so upset” before forwarding on a statement that explained the exact cause of his ire.
He elucidated in a statement: “It’s universally recognised in the radio business that each station needs an instantly-recognisable ‘sonic logo.’
“I paid handsomely to obtain a new jingle package incorporating a really strong five-syllable musical ‘hook’.
“After looking around I commissioned my package from the long-established jingle specialist TM Century in Dallas and was delighted with what they produced for me.
“Because radio is so competitive in our region I signed an agreement which gave me exclusivity in the North West”.
He was then alerted to the new Real Radio jingles, and noted: “When I first heard them I was convinced that someone was winding me up.
Real: in the dog house?
“It’s like they’d listened to our jingles and just ripped them off, it’s as simple as that. They’ve taken our unique, five syllable sequence of notes and attempted to make the four syllables in the words ‘Real Radio’ fit – which they clearly don’t”.
Penk is making it clear that his beef isn’t with GMG, rather the UK-based production firm that created the jingles on their behalf (believed to be 4Music).
He has now informed TM Century, which is said to be taking legal advice on the matter.
How-Do also contacted GMG Radio with regard to this story. A spokesperson said the firm would not be commenting as, like Penk, they viewed it as being an issue between the individual production companies.
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
the Truth: great how a rumour gets the numptys out of bed.
channel m has 30 staff. th...
READ
Insider Trader: Lee, the number of times I've walked past and seen 2,3 or 4 Channel M brand...
READ
Rick Ghastley: What a load of old blather! So, they're going to change the public percepti...
READ
Gary Armstrong: I think Marks story is by far a prime example of 'rags to riches losing it ...
READ
Blue sky thinking: Yes Tin Tin, saw that Ofcom update some time ago which makes interesting re...
READ
Lee: Have to say really use to enjoy the news programming at 5pm and 9pm when li...
READ
Comments (6)
