Just a week since taking control of Oldham’s 96.2 The Revolution , Steve Penk has announced the station’s new line up.
This includes Penk himself, ex Radio 1 presenter Gary King, James H Reeve and Pat Sharp.
"To me it was just crazy for a locally-focused station to be going for a minority audience by playing specialist rock music”, said Penk.
"And a ‘flip’ back to the original AC (adult contemporary - ed) format seemed the obvious way forward. I am absolutely delighted with the quality of the team joining me for the re-launch."
Owner and breakfast host
It’s a long way removed from the indie music of old, even down to the idents which have been created TM in Dallas.
How-Do has had a lot of correspondence from angry Revolution fans of old, but Penk points us to the figures, 80,000 listeners in 2004 (when it was an adult contemporary station) and just 17,000 in the last Rajar report, following the switch to indie and rock.
Penk will be presenting the weekday breakfast show and on Saturday’s his "signature" Wind-Up show. Gary Kind will be the mid-morning host. James H Reeve will take on the Saturday afternoon sports show. On weekends Gary King will present Totally 80’s and Pat Sharp will do the Weekend Vibe.
"There will more surprises along the way", added Penk. "I’ve invested a lifetime’s work in this venture and I’m determined to give this great part of the North West the station it deserves. I am very confident that with the new team in place we can achieve just that."
A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
The second year of the Top 100 Brands initiative - in association with Hill Dickinson, the CBI and the CIM - enjoyed a record number of votes from North West businesses and saw the Co-op sweep the board READ
The How-Do poll
Latest comments
sorry but...: What can they possibly achieve with this?
The decision, as bad as it is...
READ
Mr Sock: I have noticed that How Do's editorial in the past has been slightly bias t...
READ
Toni: Hi
I live in Dubai
can i watch Aston Villa TV on satellite?
Thanks
Ton...
READ
stephen kingston: Hi Starman - been there, done that - I think they ran away screaming at the...
READ
Realitycheck: Why not take the mag to Dragons' Den? You've as much chance getting money f...
READ
starman: Hi Steve, how about asking Ten Alps if can outsource advertising to them so...
READ
Comments (5)
