Vimto is continuing its centenary celebrations by joining with Key 103 to bring the party to the streets.
The "Down your Street" campaign will be the station's main summer promotion, with listeners putting their street forward to win one of four street parties in August.
Key 103
Key 103 will provide the music – including live pop acts and Vimto will bring the refreshments.
"This year represents a momentous occasion for us. Vimto has become an iconic North West brand and much-loved product. Greater Manchester is where it all began, so joining up with Key 103 for "Down your Street" is a perfect way to celebrate our 100th Birthday on the streets of Greater Manchester”, explained Emma Hunt, marketing manager Vimto Soft Drinks.
A separate office party promotion will enable office workers to get Key 103 and Vimto to pop along with treats.
A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
The second year of the Top 100 Brands initiative - in association with Hill Dickinson, the CBI and the CIM - enjoyed a record number of votes from North West businesses and saw the Co-op sweep the board READ
The How-Do poll
Latest comments
sorry but...: What can they possibly achieve with this?
The decision, as bad as it is...
READ
Mr Sock: I have noticed that How Do's editorial in the past has been slightly bias t...
READ
Toni: Hi
I live in Dubai
can i watch Aston Villa TV on satellite?
Thanks
Ton...
READ
stephen kingston: Hi Starman - been there, done that - I think they ran away screaming at the...
READ
Realitycheck: Why not take the mag to Dragons' Den? You've as much chance getting money f...
READ
starman: Hi Steve, how about asking Ten Alps if can outsource advertising to them so...
READ
Comments (1)
