Manchester United has made a new signing, with the news that the league and European champions are looking to Bauer’s Key 103 to be the club’s official commentary partner for the next three years.
How-Do understands that other regional radio stations were also approached before the contract moved to Key.
The news brings an end to the relationship between MUFC and Xfm Manchester, which provided exclusive commentary for all games last season and, thanks to the team’s success, arguably got good value out of the one-year contract.
Key 103 will be hoping for more of the same going forward, as it looks to combine its existing commentary on Manchester City games (also available on sister station Magic 1152) with the United reporting – which covers all matches across all competitions.
In a move to realign the schedule to fully exploit the station’s football connections, Key 103 will now be launching a brand new weekend show called Total Football.
The new programme will combine the commentary with build-up, analysis and listener debate, while online offerings of podcasts and webchats will augment the ‘total football’ proposition.
Stein
In a statement from the station yesterday, Gary Stein, Key 103 programme director said: "We have worked with Manchester City for the past five years and are delighted to add Manchester United to our line-up.
"Working with both clubs gives us balance and the opportunity to connect with football fans from both sides of the fence, making our weekend line-up unmissable."
The financial details of the deal were not released at the time of writing.
A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
The second year of the Top 100 Brands initiative - in association with Hill Dickinson, the CBI and the CIM - enjoyed a record number of votes from North West businesses and saw the Co-op sweep the board READ
The How-Do poll
Latest comments
sorry but...: What can they possibly achieve with this?
The decision, as bad as it is...
READ
Mr Sock: I have noticed that How Do's editorial in the past has been slightly bias t...
READ
Toni: Hi
I live in Dubai
can i watch Aston Villa TV on satellite?
Thanks
Ton...
READ
stephen kingston: Hi Starman - been there, done that - I think they ran away screaming at the...
READ
Realitycheck: Why not take the mag to Dragons' Den? You've as much chance getting money f...
READ
starman: Hi Steve, how about asking Ten Alps if can outsource advertising to them so...
READ
Comments (1)
