Toyota Motor Marketing Europe has appointed Madhouse Associates to develop a European marketing campaign to support the launch of its new iPod Integration Kit in summer 2007.
Although already on Toyota’s agency roster, Madhouse won this project following an international pitch with three other agencies. Madhouse will be producing both an above and below the line campaign, that will run across 35 European countries. The creative strapline is ‘Coming soon to a glove box near you’.
Madhouse will be producing advertising, brochures, direct mail and the point of sale. Media buying for the launch will be handled on a country by country basis.
Toyota’s iPod Integration Kit allows the customer to plug an iPod into the car glove box and then use either the steering wheel or usual audio system controls.
Bosse Janson, general manager after sales marketing for Toyota Motor Marketing Europe said: “Madhouse has produced a number of European marketing campaigns for us during the past four years and the agency never fails to impress us with its combination of creativity and strategic thinking. We have every confidence that Madhouse’s work to support the iPod Integration Kit launch will be as successful as all the other campaigns the agency has produced for us”.
Madhouse Associates is based in Manchester and was formed in 1998.
Account Manager Workhouse is one of the most progressive and creative agencies in Lancashire with an enviable reputation and a blue-chip client list that rivals the big city agencies.
Communications Officer North West Air Ambulance, an expanding Charity providing Helicopter Emergency Medical Services (funded almost entirely by public donations), has created an opportunity for a Communications Officer.
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
Ninja Warrior: Its a shame the paper will no longer be city centre based - but who really ...
READ
Susan Boyle: Of course, that rather large bonus Dodson pocketed for cutting the jobs he ...
READ
Laddie GaGa: NUJ; "We are today sending a firm message to TM and GMG - stop this descrat...
READ
Jonny Wilde: Talk is cheap, copy, evidently is cheaper...
This commodity model for co...
READ
Ms Chandler: Well, that proves that he still has the creativity of a two short planks.
...
READ
Susan Bell: Please, let us not forget that if it was not for Mark Dodson, the cut of st...
READ