ACF Car Finance looks to Lakestar to get profile motoring online - North West Media News

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ACF Car Finance looks to Lakestar to get profile motoring online

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Monday, 19 January 2009

Lakestar Media has been taken on by ACF Car Finance to handle an online brief that will focus on SEO, PPC, affiliate marketing and media planning.

CEO McKay

The nationwide firm, which sells thousands of vehicles through its eight UK branches, is looking to Lakestar to bolster its online profile with potential consumer groups.

Neil McKay, who joined the Manchester-based digital outfit last year, described the win as “an important appointment for the agency.”

He added: “The internet has taken over as the most popular research tool for those looking to buy a car.

"We will help signpost would-be buyers towards ACF Car Finance with the aim of increasing the firm's net profitability.”

www.lakestarmedia.com

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