Visual effects and animation firm AHD Motion Imaging - creators of possibly the biggest hit on How-Do last Christmas - has announced changes to the firm that encompass a complete re-brand, new senior members of staff and a soon to launch fresh web presence.
The agency is now being marketed simply as Mi as it looks to work across a slightly wider remit and take on more creative projects.
A new beginning for AHD
In line with this it has appointed Ian Hogg - a well-known figure on the Manchester ad agency scene - as its new creative director, while Gareth Thatcher has moved up to the role of technical director.
Tony Hartley-Denton, MD of Mi, explained the need for the changes: "When AHD Mi was initially launched the focus was predominantly on architectural projects.
"Increasingly we have been working on creatively led briefs and animation work and the re-launch as Mi is a natural progression of our business model.”
He continued: “Ian’s appointment as creative director complements Mi’s direction.
"He’s a multi disciplinary creative with an ideas-led approach that fits well with Mi’s proposition of producing imaginative, insightful solutions that don’t nod to the latest fad.”
The agency's new website - www.wearemi.com - will launch within the next few weeks.
Just in case you missed the firm's robot campaign last year, here it is again. Even if you didn't it's still worth another look.
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
Mike Hunt: I'm also with Mike Flex, Mike Stand, Mike Roffone and Watcher. GMG are slip...
READ
Mike Stand: I'mwith Mike Flex, Mike Roffone and Watcher too. GMG has pulled a flanker.J...
READ
grey scale ?: Can confirm that Mich was carried in a blaze of of pantone colour to Handel...
READ
A. Farnell: It's a shit story anyway.
...and if I did "piss on [my] chips for a job ...
READ
Channel M launch on Freewire t: launch on channel 713
(Interional)
watch Channel M?
News 6:00pm tommrow?...
READ
Leo D: Look - can't we just move on? Gay, straight, bi-, everyone's cool about it ...
READ
