Leading independent ad agency BJL has marked the next step in its £5m revamp of the Lambrini brand with the release of the a new web site at www.dothelambrini.co.uk
The latest development sees BJL continue its sales push with a site that provides, according to the agency, a “fun and engaging way to interact with the brand and a combination of interactive online banners and social media content (to) help drive traffic.”
Further online initiatives are set to follow, as the agency looks to increase brand reach and encourage further sampling.
BJL’s digital director David Crawford said of the site: “The work demonstrates a strong commitment to the digital space, which is often where Lambrini girls get together.”
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