With the 25th anniversary of Ghostbusters' release approaching Brother UK is looking to remind consumers of exactly how bustin makes them feel good with a themed campaign and online game (featuring everyone's favourite goo-producing ghoul Slimer) created by McCann Erickson Manchester.
The manufacturer, which has its European base in Manchester, teamed up with Sony Pictures Home Entertainment (SPHE) ahead of the anniversary and the subsequent release of the Harold Ramis classic on Blu-ray disc. Its in-house marketers came up with the concept of developing the on-pack Ghostbusters promotion - featured on one million ink jet cartridge boxes in 21 countries - which directs consumers through to the online game, where players have the opportunity to win a trip to New York.  McCanns gets Slimed "Ghostbusters is a widely recognised brand and our themed online competition is a fun way to engage with customers - driving traffic to our web pages, as well as supporting sales of consumable products across the region.
“This is Brother Europe’s first collaboration with Sony Pictures Home Entertainment and we have worked with McCann Erickson in Manchester to create the game for our website, which tasks players with collecting Brother ink droplets, whilst being chased by Ghostbusters’ iconic character - Slimer.” The promotion will run for six months as players from across Europe compete for the prize and keep track of each other's progress via an online scoreboard. There will also be weekly prizes and Sony merchandise for the overall runners up in the competition. In further activity, Atari is set to prove that it ain't afraid of no ghost with the launch of an official Ghostbusters video game. www.brother.eu/ghostbusterspromotion
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