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BT calls in McCanns for online PlusNet push |
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Monday, 08 September 2008 |
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McCann Erickson has been charged with delivering an online campaign to promote BT subsidiary PlusNet’s new broadband package Bundle.
The Prestbury-based agency has assigned its 40 strong McCann-I digital team to the task, which will push PlusNet’s £16.99 broadband and phone offering through a direct response campaign. McCann’s won the brief as, according to the client’s head of marketing Shailini Ghelani, they offered both a “wealth of experience” and “passion” in the sector. The agency now works with digital clients that include Sainsbury’s Finance, Clarks, American Airlines and the AA. Something to add? Then leave a comment below or email us now.
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