Christmas Number 1 for Matmi and Lily Allen

Matmi has celebrated a hat trick of Christmas number ones with their latest Lily Allen game managing 10 days in the Viral Chart top spot.

The collaboration with Parlophone is to promote Allen’s new album out this year.

Matmi’s previous number ones have had a festive undertone with a schoolboy overtone - Ho Ho Yellow Snow (2007) and Santa Fartypants (2006)

"Consumers will only pass on content that they find engaging and challenging and for a non-related Christmas game to dominate the Viral Chart at this time of year is particularly exciting," said Richard Barrow, account director at Matmi.

"As we go into 2009, companies are looking for more efficient and cost-effective ways to spend their marketing budgets. Advergaming has huge potential and a far greater life span than traditional promotional campaigns. 

"The “Let It Flow” game we produced for Comic Relief is almost 2 years old, but it’s never left the Top 20 of the worldwide viral chart; it’s won six awards and it’s been played over 22 million times. That’s a huge return on investment."

The Cheshire entertainment specialists even mentioned approaches from Hollywood film studios, although we’re not allowed to reveal any more until later in the year.

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