City launches Paddy Power microsite

Manchester City has struck a deal with Paddy Power for the bookmaker to be its 'official UK betting partner'.

The deal, which runs until the end of the 2012-13 season, will see Paddy Power and the club collaborate across a range of commercial activities. 

It means Paddy Power's services will be available to fans via the Manchester City website and also on a specially created City microsite.

Ian Cafferky, chief brand and commercial officer for the club, said: “We wanted to wait for the right partner with the right principles, especially when it came to how they intended to engage with our biggest asset, our fans.  

"Not only do Paddy Power and football go hand-in-hand but, with their dynamic match-day odds and Money-Back Specials, we believe this partnership will provide real added value to our supporters’ match-day experience.”

Something to add? Then leave a comment below or email us now.