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Citypress to help launch Steve Walsh’s third online venture |
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Monday, 26 November 2007 |
Steve Walsh, one of the creators of LATEROOMS.COM which was sold to First Choice holidays for £110m last December, has appointed Citypress to help publicise the launch of Quote.co.uk
Bury-born Walsh, who now lives in Monaco, struck gold with laterooms and prior to that Easycover.com. Easycover was launched in 1996 and laterooms in 1999. His two brothers, Tony and Paul, with whom he founded laterooms, are not understood to be directly involved in this new venture.
The site is officially going live at the end of this week but a full promotional campaign is not expected to launch until the New Year.
Quote has established two offices in Manchester. Sales and development are based in Peter House on Oxford Street while accounts and the HQ are back on familiar Walsh territory at the brothers’ building on Chapel Street in Salford.
 The Walsh Brothers - Steve on left
For their part companies register their details and list their services and areas of expertise which consumers can then review on a local basis and request a quote. Businesses then receive quote requests by e-mail or SMS text and will pay under £1 per enquiry. A maximum of four quote requests will be issued per enquiry.
Walsh said: “For many businesses conventional advertising in phone directories is no longer cost effective because the internet is a better, faster, more comprehensive resource for customers. But while more potential customers are turning to the internet, local trades-people and service providers are finding it hard to find them, simply because it's hard to harness the power of the internet if you don't have the spending power necessary to be seen in search engines.
“Quote.co.uk will be free of the irrelevant information that often clutters search engine results and allow potential customers and potential local suppliers to make contact with the minimum of fuss. And because quote.co.uk will be a post code driven, local service, small businesses will find it a highly cost effective way to generate local business leads.
"Because businesses only pay when they receive a detailed quote enquiry it makes the service more attractive than paying up front for advertising in phone directories or paying simply for a click with online advertising."
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