The iconic Liverpool retailer - Lewis's Department Store – has just enjoyed the launch of its first ever website courtesy of digital agency CL3.
The store, established in 1856, claims to be the city’s largest independent department store – are there other contenders to be fair?
CL3 won the project last autumn following a pitch against several other Liverpool agencies. Research undertaken by Lewis’s and CL3 suggested there was strong demand from customers for online store information, offers, promotions etc.
David Thompson, a spokesperson for the retailer said: “We hadn’t seen the need for a website for over 150 years! But we are now attracting new people to the store via the internet; the exclusive online downloads are providing the incentive to shoppers. It’s had an immediate impact.”
Lewis’s, suggests Gareth Pickering of CL3, “ is a slice of Liverpool like Macys is to New York” adding that “working closely with a Liverpool brand as well loved and recognised as Lewis’s has been a great privilege for CL3. The website will open new markets for the store and allow the brand to get national and international exposure – that’s great news for the City.”
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