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Code appointed to London Olympics new media roster |
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Monday, 03 March 2008 |
Digital agency Code is understood to have been appointed to join the new media panel for the London Organising Committee of the Olympic Games and Paralympics Games (Locog).
Neither the agency nor a spokesperson at Locog would confirm the news but the news is believed to be accurate as agencies – both successful and unsuccessful - were still being contacted last week.
Code joins the panel to work on digital projects leading up to the 2012 Games.
The other agencies believed to have been appointed are all from London.
Locog has previously stated that web and mobile communication will be the primary forms of communication in the build up to 2012.
Code and the other agencies are expected to start working in earnest after the Beijing Games are over.
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