The Pentland Group business is looking to up its investment in digital marketing activity and, after a competitive pitch process, has selected the agency to spearhead its online strategy.
Code now acquires the title of Berghaus' first dedicated digital agency partner.
Sarah Wilson, the brand's marketing director, said that the team succeeded in securing the brief thanks to their "experience, creative ability and huge enthusiasm for the brand."
Berghaus has been in existence for over 40 years and is well-known in outdoor, and increasingly, general consumer markets.
The North East based firm sponsors climbers such as Leo Houlding and Sir Chris Bonnington.
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
Mike Flex: Rubbish, in response,
Agree ASR are a joke, never a serious contender a...
READ
WTF: The future of journalism is in safe hands...
wasn't the 'story' Beckham we...
READ
Tellyshopper: The only thing that interests Sky, Freeview & Virgin is what the new channe...
READ
snoozehound: I also note that the Manchester Evening Snooze have yet again badged up as ...
READ
Captain Chaos: Those are just DTPS licences, it doesn't mean the business is definitely go...
READ
snoozehound: Fair play to the kid, but it ain't much of a story, is it?
READ
Comments (2)
