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Code Computerlove launches Skin Bliss online for Cussons |
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Thursday, 02 October 2008 |
Code has been tasked with the latest online product launch for retained client PZ Cussons and is now developing a website for the new Imperial Leather Skin Bliss moisturising shower lotion.
 Online Bliss It will also work to collect consumer data, in addition to its primary functions of acting as a home for the brand and supporting all associated marketing. Heather Boden, brand manager for Imperial Leather, commented: “Skin bliss is a really innovative and exciting new product that offers us a fantastic opportunity to continue to grow our shower share and appeal to new consumers. “Feedback from the trade has already been excellent, as has the initial consumer reaction. “Our digital presence will help us to extend our communication and dialogue with consumers (primarily women), enhance awareness and educate consumers about the products benefits.” The work follows on from other Code projects for Cussons, including work on the Cussons’ Carex and Original Source brands. www.codecomputerlove.com Something to add? Then leave a comment below or email us now.
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