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Code develops Hollyoaks Music site for Matalan |
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Thursday, 22 October 2009 |
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Digital agency Code Computerlove has released a new website for retained client Matalan, looking to capitalise on the retailer's recent tie-in with Lime Pictures new T4 series, the Hollyoaks Music show.
 The new site Matalan confirmed that it would be the headline sponsor of the Hollyoaks spin-off last month, lending its name (and latest clothing lines) to the 10-part, 30-minute show, which will see unsigned bands facing off for the chance to play one of their tracks on the long-running Channel 4 soap.Code is supporting the push with a dedicated micro-site featuring exclusive content, band videos, cast footage and competitions. The Manchester-based agency is also promoting the link-up via social media channels, such as Facebook. Code has worked as Matalan's digital partner since graduating from a four-way pitch process at the tail-end of last year. http://www.matalan-hollyoaksmusicshow.co.uk www.codecomputerlove.com Something to add? Then leave a comment below or email us now.
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