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Code on track to show TransPennine’s support for Liverpool 08 |
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Tuesday, 25 March 2008 |
Code Computerlove has finished producing a microsite for client First TransPennine Express (FTPE) that works to promote its position as ‘official supporter’ of Liverpool’s European Capital of Culture status.
 The FTPE 08 site The site carries out the dual role of publicising the events that are currently gripping the city, while pushing FTPE’s network of trains as the best means of accessing them from locations in the North West.In addition the rail operator is offering a series of prize draws through the site, where culture vultures can win both train tickets and admission to some of the celebration’s key events. Code account manager Ian Rabagliati commented: “The creative follows Code's hugely successful 'This Way' campaign to convey the key message of Liverpool this way from as little as £8 each way." www.codecomputerlove.com
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