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Code to create single website for the NUS and NUS Services |
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Friday, 22 February 2008 |
The National Union of Students (NUS) based in London and NUS Services (NUSSL) based in Cheshire have tasked digital agency Code with amalgamating their three existing websites by creating a single site for the two organisations.
The site is expected to go live in August this year and in a separate but related development, Code will also be involved in creating an extranet which is due for completion in July 2009.
The three sites Code will be embracing are: www.nusonline.co.uk , www.nussl.co.uk and www.nusextra.co.uk .
Code has previously worked with NUSSL on digital development but the addition of the NUS provides the Manchester agency with another new client.
The NUS has around 600 constituent members (colleges and Universities) across the throughout the UK. It describes its main role as ‘representing the interests of over seven million students’.
NUSSL is owned by the NUS and individual Students' Unions. It sees its role as being the body which helps students to reduce costs and essentially maximise the purchasing power of such a large body of members.
Nick Emms of NUSSL said: "To maximise our effectiveness, we will be creating one digital voice. Our new site will provide a single destination for students to come to learn everything they need to know about being a student; from how to get more involved in campaigning for their rights to sourcing attractive discounts.
"The modern student market is much more diverse and therefore difficult to reach than previously and our offer has become fragmented. Building our brand online is pivotal to the future direction of both organisations and a key way for us to communicate with students across the UK.
"By creating a cutting edge website we will help to position NUS as 'the voice of the student' and make NUSSL even more effective in driving revenue for the Unions.”
Code will also be developing a Facebook application together with promotional links with other sites such as Bebo, DigIt and MySpace to encourage participation in campaigns and build invite a wider audience.
Michell McCance of Code added: "The new site will include blogs and forums so students can really get involved in campaigns and share opinions on issues affecting them. There will be video content and the ability get purchase the popular NUS Extra discount card online.”
Code, established in 1999 employs 46 staff.
www.codecomputerlove.com
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